Floral therapy is an ancient practice, grounded in the belief that flowers do more than just please the eye. They have a profound ability to heal. This form of therapy engages with the impactful qualities of flowers to foster positive physical and mental health..
read moreBlooming Wellness: Embrace the Healing Properties of Floral Therapy
Posted by Kennicott Blogs on March 18 2024
The Mechanics for Trendy Vertical Floral Designs
Posted by Sharon McGukin on December 11 2023
Photo: @passionflowersue (Instagram)
We're fascinated with height. There are skyscrapers, sky diving, and the stiletto heel.
Floral designs are no exception to this fascination. This year vertical arrangements are surging in popularity. Height in floral designs..
read moreTrending Florist Needs for Valentine's Day
Posted by Kennicott Blogs on January 15 2020
Green Foliage: Ten Varieties to Pair With Flowers
Posted by Kayla Neary on November 21 2019
The unsung hero of any floral arrangement, greenery can make or break your designs. From bouquets to arrangements, wreaths to installations, greens serve as an important "foundation" for your flowers by giving their colors a backdrop. In some cases, foliage is now..
read moreEnhance Your Designs With Floral Spray Paint
Posted by Kayla Neary on August 10 2019
Whether you're looking to enhance the natural color of your blooms or have a customer with a unique color palette, floral spray paint is the number one way to transform your flowers. They are gentle enough for delicate blooms and can be used on a variety of surfaces.
read more8 Ways to Grow Your Floral Business With Instagram
Posted by Kayla Neary on July 11 2019
Whether you hate it or love it, there's no denying that social media has changed the dynamic of the business-consumer relationship. While Facebook is still the number one platform for users, Instagram has proven to be a top marketing tool and it's only going to grow...
read moreEmbrace Sustainability With Dried Flowers
Posted by Kayla Neary on June 04 2019
Dried flowers are making a statement this season, and we're loving it! Perfect for every occasion, these design staples add a beautiful touch of texture and promote sustainable practices. By choosing to preserve flowers you are increasing their life span and..
read moreThree Reasons Black Floral Foam is Fast-Becoming the New Green
Posted by Kennicott Blogs on April 18 2019
As much as floral designers apply skill and artistry to the colors and textures of their arrangements, an equal measure of cunning and know-how is given to concealing those parts of the design they DON'T want seen. Gaps between flowers and patches of wet, green floral..
read moreBouquet Holder vs. Hand-tied: Which Technique Should You Be Using
Posted by Kayla Neary on March 26 2019
With the many stylistic decisions designers face when creating bouquets comes an equally important choice: the mechanics of how they're held together. Every designer has their own preference, but some methods work better depending on the application. Knowing when to..
read morePink Roses: A Quick Guide
Posted by Kennicott Blogs on January 16 2019