Kennicott Blog

Every year, in mid-January, florists begin performing small, ritualistic mental exercises. Remembering to breathe, imagining the serenity of February 15th, and so on... but February 14th, as they well know, is a different story. That's Valentine's Day - and the weeks..

Prepping for the upcoming holiday season takes hard work. And when it feels like the holidays come sooner and sooner every year, it’s important to have your shop well prepared. So make a list and check it twice with these must-have products your shop needs this holiday..

As the seasons change, so should your in-store arrangements and decor. Getting ahead of the holidays is the key to boosting your year-end revenue; as a retailer, it's your role to prompt your customers to start thinking about Christmas before it's crunch-time. Take..

A lot has changed when it comes to Halloween-inspired design techniques. For many, the goal is to be more fun and less creepy. However, the biggest change isn’t found in the design itself, but rather the audience for whom you'll be designing.

Styles for homecoming flowers vary greatly depending on location. In some areas, the old traditions of homecoming are celebrated with as much enthusiasm as prom. In other places, homecoming is less formal, and traditions have been modified, re-purposed or changed..

Photo: @passionflowersue (Instagram)