A funny thing happened on the way to the digital age... young people have re-discovered how to cultivate their own vegetables, succulents, and plants. Millennials, known for their resourcefulness on social media, have been embracing the "Do it Yourself" culture..read more
Posted by Christy Bonner on February 07 2019
Posted by Christy Bonner on January 16 2019
A Different Pink (rose) for Every Emotion
William Shakespeare once wrote, "A rose is a rose by any other name." Bill may have been swift with a pen, but he obviously never ran a flower shop. Today's marketplace hosts scores of rose varieties and colors, each one..read more
Posted by Christy Bonner on January 11 2019
The Darker the Red, the Deeper the Love?
Red roses are a timeless expression of love... but could a richer, darker red rose signify a deeper, longer-lasting love? Check out our dark red rose guide and decide for yourself. Their beauty and meaning will resonate with..read more
Posted by Sharon McGukin on December 18 2018
Six Ways to Keep Flowers The No. 1 Gift on Valentine's Day
Every year on Feb. 14, Valentines around the world have celebrated love by giving flowers to their sweethearts in a tradition that has lasted for a few thousand years.
Yet luxury gifts like jewelry, perfume,..read more
Posted by Christy Bonner on December 13 2018
Posted by Joe Barnes on November 19 2018
If your laptop crashes, will your event floral business crash with it? What about that one massive Excel file that contains all of your proposals, pricing, and customer notes? For many event designers, there are a lot of eggs in one basket. If that basket breaks,..read more
Posted by Joe Barnes on November 05 2018
Funeral designs have always been a vital component of our floral industry. As the world has grown more complex, though, so have the options available to the flower-buying public – especially those mourning the loss of a loved one.
Keeping up with the times means..read more
Posted by Joe Barnes on October 16 2018
First-look: Next year’s floral trends!
The annual Flower Trends Forecast, published by International Floral Distributors (IFD) is widely regarded as the floral industry’s “first-look” into the trending color schemes, accents and flowers for the coming year. Its..read more
Posted by Sharon McGukin on September 27 2018
When it's time for holiday decorating, whether in your home or the home of a client, remember that the mantel or accent areas are two easy places to start. Use fresh or faux decorating materials, or a mixture of the two, to add a festive touch to holiday events.read more
Posted by Joe Barnes on February 27 2018
Every April May and June, high-school proms deliver a boon to florists across the country. Corsages and boutonniere orders flood in, bringing with them much-needed revenue transitioning into the slow, summer months. Prom is hard work for florists, but vital in..read more