Every year the International Floral Distributors (IFD) publishes their Flower Trend Forecast, which gives a first look into the upcoming year's trending colors, flowers, and decor. Helen Miller, AIFD, CAFA, CF and Derek Woodruff, AIFD, CFD, CF, PFCI lead this years forecast, having conducted in-depth research on consumer preferences and buying habits to create four intriguing themes for 2020. These four themes include some unusual pairings. Combining fresh flowers, dried flowers and live plants resulting in cohesive styling that will change the way we use all of nature's materials.
Black Tie & Barefoot
Moody colors and soft, feminine textures are what this theme is all about. "Black Tie & Barefoot" seamlessly binds the romantic sense of a bohemian style with the sophistication of a formal affair. Muted flowers combined with light and airy foliage complete this elegant theme. Pairing garden flowers such as roses, hydrangea, lilac, lisianthus, and vines with dried floral accents creates a natural style with wide appeal.
A New Leaf
"A New Leaf" embraces the combination of all that nature has to offer. Plants mixed with both fresh and dried flowers proves that you can use all forms of nature and still create a design with impact. Including fresh flowers in muted tones of butter yellow, coral, beige and cream with interesting plant materials, cut foliage and dried flowers will truly immerse your designs in this theme. However, all dried or all foliage designs can be just as enticing.
Posh & Polished
Elegance and luxury are at the heart of this style. "Posh and Polished" effortlessly blends dark and light tone-on-tone combinations that create a balanced and soft look. Velvet textures and matte metals mixed with brown dyed flowers and jewel toned roses, orchids, ranunculus and peonies complete this sophisticated theme. Adding gilded foliage such as magnolia, monstera, and Israeli ruscus will merge those lovely metallic notes seamlessly with the overall motif.
Vibrant Vibe
This playful collection of bright, bold, colors simultaneously creates an exciting and calm look. "Vibrant Vibe" is refined yet whimsical, and all about combining different patterns and colors. Iridescent and bold printed accents with vivid-colored gerbera daisies, sunflowers, orchids, protea and craspedia come together for a harmonious design full of brightness and texture.
With which theme are you most excited to experiment for your upcoming floral creations? Download the PDF of the 2020 trends or visit the Flower Trends Forecast website for all the details on these four themes. View, share, and get inspired!
Kayla Neary is the Marketing Coordinator for Kennicott Brothers. She holds a Bachelors degree in Communications from The University of Alabama and has previous experience as a retail florist.
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