As much as floral designers apply skill and artistry to the colors and textures of their arrangements, an equal measure of cunning and know-how is given to concealing those parts of the design they DON'T want seen. Gaps between flowers and patches of wet, green..read more
Posted by Joe Barnes on April 18 2019
Posted by Kayla Neary on March 26 2019
With the many stylistic decisions designers face when creating bouquets comes an equally important choice: the mechanics of how they're held together. Every designer has their own preference, but some methods work better depending on the application. Knowing when..read more
Posted by Kayla Neary on March 07 2019
Posted by Christy Bonner on February 07 2019
A funny thing happened on the way to the digital age... young people have re-discovered how to cultivate their own vegetables, succulents, and plants. Millennials, known for their resourcefulness on social media, have been embracing the "Do it Yourself" culture..read more
Posted by Christy Bonner on January 16 2019
A Different Pink (rose) for Every Emotion
William Shakespeare once wrote, "A rose is a rose by any other name." Bill may have been swift with a pen, but he obviously never ran a flower shop. Today's marketplace hosts scores of rose varieties and colors, each one..read more
Posted by Christy Bonner on January 11 2019
The Darker the Red, the Deeper the Love?
Red roses are a timeless expression of love... but could a richer, darker red rose signify a deeper, longer-lasting love? Check out our dark red rose guide and decide for yourself. Their beauty and meaning will resonate with..read more
Posted by Sharon McGukin on December 18 2018
Six Ways to Keep Flowers The No. 1 Gift on Valentine's Day
Every year on Feb. 14, Valentines around the world have celebrated love by giving flowers to their sweethearts in a tradition that has lasted for a few thousand years.
Yet luxury gifts like jewelry, perfume,..read more
Posted by Christy Bonner on December 13 2018
Posted by Joe Barnes on November 19 2018
If your laptop crashes, will your event floral business crash with it? What about that one massive Excel file that contains all of your proposals, pricing, and customer notes? For many event designers, there are a lot of eggs in one basket. If that basket breaks,..read more
Posted by Joe Barnes on November 05 2018
Funeral designs have always been a vital component of our floral industry. As the world has grown more complex, though, so have the options available to the flower-buying public – especially those mourning the loss of a loved one.
Keeping up with the times means..read more