Kennicott Blog

8 Ways to Grow Your Floral Business With Instagram

Posted by Kayla Neary on July 11 2019

Whether you hate it or love it, there's no denying that social media has changed the dynamic of the business-consumer relationship. And while Facebook is still the number one platform for users, Instagram has proven to be a top marketing tool. It's an incredibly..

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Event Trend: Mixing & Matching Containers

Posted by Kayla Neary on June 30 2019

The perfect mix of blooms, containers, and event decor creates a certain ambiance that leaves a lasting impression on your clients and their guests. It’s a part of floral and event design that is often overlooked but a key element in taking any event to the next..

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The Mechanics for Trendy Vertical Floral Designs

Posted by Sharon McGukin on June 13 2019

Photo: @passionflowersue (Instagram)

We're fascinated with height. There are skyscrapers, sky diving and even the stiletto heel.

Floral designs are no exception to this fascination. This year vertical arrangements are surging in popularity. Height in floral designs..

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Embracing Sustainability With Dried Flowers

Posted by Kayla Neary on June 04 2019

Dried flowers are making a statement this event season, and we're loving it! They add a beautiful touch of texture to any design and, in the era of sustainability, are a wonderful way to preserve flowers.         

From bouquets to pressed flowers, more customers..

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Weaving Nature: Getting The Most Out Of Fresh Garland

Posted by Joe Barnes on May 17 2019

Today's wedding and event floral concepts are often accompanied by fresh garland; a charming accent that weaves natural textures and tones throughout any interior space. From table runners to backdrops and cake-wraps, fresh garland is available in a wide range of..

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2019 Wedding Florals: Going Beyond the Bouquet

Posted by Kayla Neary on May 08 2019

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Three Reasons Black Floral Foam is Fast-Becoming the New Green

Posted by Joe Barnes on April 18 2019

As much as floral designers apply skill and artistry to the colors and textures of their arrangements, an equal measure of cunning and know-how is given to concealing those parts of the design they DON'T want seen. Gaps between flowers and patches of wet, green..

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Bouquet Holder vs. Hand-tied: Which Technique Should You Be Using

Posted by Kayla Neary on March 26 2019

With the many stylistic decisions designers face when creating bouquets comes an equally important choice: the mechanics of how they're held together. Every designer has their own preference, but some methods work better depending on the application. Knowing when..

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Step-Up Your Prom Designs with These 3 Unique Looks

Posted by Kayla Neary on March 07 2019

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3 Ways to Capitalize on Millennials' Love of Cultivating

Posted by Christy Bonner on February 07 2019

Millennials' Love of Cultivating

A funny thing happened on the way to the digital age... young people have re-discovered how to cultivate their own vegetables, succulents, and plants. Millennials, known for their resourcefulness on social media, have been embracing..

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