Kennicott Blog

Three Reasons Black Floral Foam is Fast-Becoming the New Green

Posted by Kennicott Blogs on April 18 2019

As much as floral designers apply skill and artistry to the colors and textures of their arrangements, an equal measure of cunning and know-how is given to concealing those parts of the design they DON'T want seen. Gaps between flowers and patches of wet, green floral..

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Bouquet Holder vs. Hand-tied: Which Technique Should You Be Using

Posted by Kayla Neary on March 26 2019

With the many stylistic decisions designers face when creating bouquets comes an equally important choice: the mechanics of how they're held together. Every designer has their own preference, but some methods work better depending on the application. Knowing when to..

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Step-Up Your Prom Designs with These 3 Unique Looks

Posted by Kayla Neary on March 07 2019

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3 Ways to Capitalize on Millennials' Love of Cultivating

Posted by Kennicott Blogs on February 07 2019

Millennials' Love of Cultivating

A funny thing happened on the way to the digital age... young people have re-discovered how to cultivate their own vegetables, succulents, and plants. Millennials, known for their resourcefulness on social media, have been embracing the..

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Pink Roses: A Quick Guide

Posted by Kennicott Blogs on January 16 2019

A Different Pink (rose) for Every Emotion

William Shakespeare once wrote, "A rose is a rose by any other name." Bill may have been swift with a pen, but he obviously never ran a flower shop. Today's marketplace hosts scores of rose varieties and colors, each one..

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Darker Red Roses: A Quick Guide

Posted by Kennicott Blogs on January 11 2019

The Darker the Red, the Deeper the Love?

Red roses are a timeless expression of love... but could a richer, darker red rose signify a deeper, longer-lasting love? Check out our dark red rose guide and decide for yourself. Their beauty and meaning will resonate with..

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Six Ways to Keep Flowers No. 1 on Valentine's Day

Posted by Sharon McGukin on December 18 2018

Six Ways to Keep Flowers The No. 1 Gift on Valentine's Day

Every year on Feb. 14, Valentines around the world have celebrated love by giving flowers to their sweethearts in a tradition that has lasted for a few thousand years.

Yet luxury gifts like jewelry, perfume,..

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Classic White Roses: A Quick Guide

Posted by Kennicott Blogs on December 13 2018

Photo:  Design:

Throughout the ages, it has been said that white roses were the first roses ever created. Legend has it that, one day, the white rose was tainted with blood - turning it red. Of course, this means the red rose was the ..

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8 Benefits the Cloud Can Provide Your Event Floral Business

Posted by Kennicott Blogs on November 19 2018

If your laptop crashes, will your event floral business crash with it? What about that one massive Excel file that contains all of your proposals, pricing, and customer notes? For many event designers, there are a lot of eggs in one basket. If that basket breaks, then..

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3 Ways To Look at Sympathy Work From A Different Angle

Posted by Kennicott Blogs on November 05 2018

3 Ways To Look at Sympathy Work From A Different Angle

Funeral designs have always been a vital component of our floral industry. As the world has grown more complex, though, so have the options available to the flower-buying public – especially those mourning the loss..

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