Kennicott Blog

The Mechanics for Trendy Vertical Floral Designs

Posted by Sharon McGukin on December 11 2023

Photo: @passionflowersue (Instagram)

We're fascinated with height. There are skyscrapers, sky diving, and the stiletto heel.

Floral designs are no exception to this fascination. This year vertical arrangements are surging in popularity. Height in floral designs..

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Trending Florist Needs for Valentine's Day

Posted by Kennicott Blogs on January 15 2020

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Green Foliage: Ten Varieties to Pair With Flowers

Posted by Kayla Neary on November 21 2019

The unsung hero of any floral arrangement, greenery can make or break your designs. From bouquets to arrangements, wreaths to installations, greens serve as an important "foundation" for your flowers by giving their colors a backdrop. In some cases, foliage is now..

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Enhance Your Designs With Floral Spray Paint

Posted by Kayla Neary on August 10 2019

Whether you're looking to enhance the natural color of your blooms or have a customer with a unique color palette, floral spray paint is the number one way to transform your flowers. They are gentle enough for delicate blooms and can be used on a variety of surfaces. 

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8 Ways to Grow Your Floral Business With Instagram

Posted by Kayla Neary on July 11 2019

Whether you hate it or love it, there's no denying that social media has changed the dynamic of the business-consumer relationship. While Facebook is still the number one platform for users, Instagram has proven to be a top marketing tool and it's only going to grow...

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Embrace Sustainability With Dried Flowers

Posted by Kayla Neary on June 04 2019

Dried flowers are making a statement this season, and we're loving it! Perfect for every occasion, these design staples add a beautiful touch of texture and promote sustainable practices. By choosing to preserve flowers you are increasing their life span and..

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Three Reasons Black Floral Foam is Fast-Becoming the New Green

Posted by Kennicott Blogs on April 18 2019

As much as floral designers apply skill and artistry to the colors and textures of their arrangements, an equal measure of cunning and know-how is given to concealing those parts of the design they DON'T want seen. Gaps between flowers and patches of wet, green floral..

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Bouquet Holder vs. Hand-tied: Which Technique Should You Be Using

Posted by Kayla Neary on March 26 2019

With the many stylistic decisions designers face when creating bouquets comes an equally important choice: the mechanics of how they're held together. Every designer has their own preference, but some methods work better depending on the application. Knowing when to..

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Pink Roses: A Quick Guide

Posted by Kennicott Blogs on January 16 2019

A Different Pink (rose) for Every Emotion

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Darker Red Roses: A Quick Guide

Posted by Kennicott Blogs on January 11 2019

The Darker the Red, the Deeper the Love?

Red roses are a timeless expression of love... but could a richer, darker red rose signify a deeper, longer-lasting love? Check out our dark red rose guide and decide for yourself. Their beauty and meaning will resonate with..

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